Fast fix: Hit or miss?


Winter in Pakistan hits off with the arrival of winter sales followed by lots of opportunities for women to show off their flamboyant joras. While this has no harm, it is appalling that not many know that although “fast fashion” may have become an element in our modernized society, it is not only a threat to us as human beings but also a threat to our environment and ultimately Pakistan.

In our thriving clothing industry, cotton has always played an important role. Originally thought of as sustainable as it is our own food crop, in a recent study it was calculated that 20,000 liters of water are used to produce just one kilogram of cotton, or in other words just one “kameez“. Looking deeper into this, following the cotton crisis of last year, there was also a large decrease in cotton outputs.

Moreover, with cotton being treated with toxic chemicals after being bleached and dyed, it is not surprising that it has been predicted that carbon emissions are to increase to 1603m tons by 2030.

Having said this, by no means am I encouraging that we should boycott cotton cloth but rather we should recognize that the very industry that our economy, as well as our people, solely depend on, is not sustainable.

With the advent of polyester and synthetic fibers which in fact have more detrimental impacts on the environment, it is important to work towards introducing organic fibers which are not only sustainable but cheaper as well.

Let’s not settle with climate change rhetoric, let’s make a difference.

Written by Aleema Atif


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